Beat BSG

Players of

The study guide available on this site was written for an earlier version of the game. Many students have purchased this guide and used the information to do well playing the online version. However, some adaptation must be made.

If you are uncomfortable with that, there is another study guide written specifically for the online version by a Grand Champion. You will find it here:

Below are some excerpts from a newspaper article about two students who were able to make good use of the guide available on this site while playing BSG-Online (Fall Semester, 2005):

DSU duo No. 1 in Virtual Shoe Sales
BY Alan Van Ormer

Two Dakota State University students are rated No. 1 in the world in a computer-simulated business strategy game.

The two students are taking part in a game that teaches students to develop business strategies to operate a successful business online. Teams of students run an athletic footwear company, competing against companies run by other students around the world. Participants make decisions on plant operations, distribution and warehouse operations, work force compensation, online sales at the company’s Web site, sales and marketing, and finance.

(Name removed), 30, an accounting and financing major from Brookings, and (name removed), 23, a marketing major from Watertown, are simulating their own global shoe company called Chooes online. The duo is competing against 2,500 universities worldwide in three components: return on equity, earnings per share and stock price.

Full version of this article can be found at: Run an archive search for “business strategy game” if that link does not take you directly to the article.

Copyright (c) Argus Leader. All rights reserved. Reproduced with the permission of Gannett Co., Inc. by NewsBank, inc.

My understanding is that very little must be adapted in order to use this Study Guide with the online version of the game. The majority of the advice, particularly regarding expansion strategy, can still be applied with great success.

That said, THERE ARE DIFFERENCES between the online version and the version that this guide was written for. You might find these differences somewhat confusing.

Please do NOT buy this guide to use with the online version of the game unless you are willing to take the risk! The possible RISK is that you might not be able to use the entire guide. The possible REWARD is that, when the next newspaper article about students kicking butt against 2500 universities world wide comes out, it may be all about you and your teammates.

If you want a guide that was written specifically for the latest version of BSG, please visit: